Project Shaka Tee x 88Tees ( license plate version )

Project Shaka grew from an educational documentary entitled, “Shaka, A Story of Aloha,” a film on the origin, meanings and uses of the Shaka. The story reveals that Hawai’i was not paradise. It was rough. It was tough. Resources were limited. But through the philosophies of the Shaka, paradise was built from grit, determination, cooperation and unity. In the end, the filmʻs quest reveals the secrets to creating and maintaining paradise.

Thus, those experiencing the Shaka story become emotionally connected with the deeper concepts of aloha and know how to apply ancient Hawaiian concepts of being pono, fostering aloha ’aina and sharing aloha to solve today’s weighty issue and build paradise anywhere in the world.